The biggest first world problem of the 21st century? Struggling to get that eye makeup off at night before you can drift away into the land of nod. So many eye makeup removers are just not up to scratch; whether it leaves you with panda eyes all the way till dawn, forces you to scrub until your lids are sore or has packaging which spills everywhere, you can do so much better. Eye makeup is so advanced these days, with our makeup removers having to contend with waterproof, and even bulletproof formulas all over the high street. You need a next level remover to make your life that little bit easier.


At HERO, we’ve got your back on this one. Meet UNDO™; our fuss-free, one-handed waterproof eye makeup remover.


As Easy As Pressing UNDO

Cleverly designed packaging means you can literally take your make-up off on the move, one handed, half asleep, not-looking, in less than a minute. Our big-button format means all you need to do is press UNDO, wet a cotton pad, hold to your eyes for a few seconds, et voila! Smudge-free, bright eyes ready for sleep.


Simply Shake To Activate

UNDO is more than just a simple eye makeup remover; it has layers. The top layer is a micellar water and the bottom layer is similar to a traditional oil cleanser. Shake to combine, activating the dual-power of both types of remover. Release the efficiency of an oil-based cleanser with the gentleness of a simple micellar to gently remove all traces of makeup.


We’re Standing Up To Waterproof Mascara

Your favourite waterproof mascara will soon be quivering in a corner, because with UNDO it doesn’t stand a chance. In a study of 22 people, 95.5% agree that UNDO removes eye makeup effortlessly. The non-greasy formula easy breaks down even the most stubborn of makeup to leave you fresh eyed. Suitable for even sensitive eyes and contact lens wearers, this is the makeup remover for you.


Keep Those Wrinkles At Bay

Did you know that the skin around the eyes can be up to 40% thinner than the rest of your face? The eye area is often the first place we start to see the tell-tale signs of wrinkles and crow’s feet, and it needs special care. Thankfully UNDO is jam-packed with nourishing, hydrating hyaluronic acid which literally grabs onto water molecules and packs them into dehydrated fine lines. Not only does this plump up the appearance of thirsty skin, it softens lines and wrinkles for smooth, ‘no-one will ever know my real age’ kind of eyes. Think of it as a 2-in-1; an excellent makeup remover and skin treatment all rolled into one easy to use package.


TLC; Tender Lash Care

What were we saying about a skincare treatment come eye makeup remover? UNDO is also brimming with nourishing chamomile and cornflour extract, which soothes the skin and infuses the eyelashes with moisture. Conditioning the eyelashes gives them the opportunity to grow to their best potential. Get ready for healthy, full and happy lashes.


Welcome the new mantra into your life; stop and press UNDO. It’s as simple as that.